Nearly 20 years of software development experience since 2006, Mr. Li Xiang stands as an epitome of excellence in the field. His illustrious career is marked by remarkable achievements, particularly in advertising software and mobile application advertising. Having worked at the renowned publicly listed company, Baidu. Mr. Li has made indelible contributions to product development, search engine advertising (SEA), and user experience enhancement, solidifying his position as one of the industry's pioneers. During his career at Baidu, Mr. Li played a pivotal role in driving transformative projects, notably enhancing Mob Market’s search module to unprecedented levels of efficiency and effectiveness. Additionally, his visionary insights led to the creation and implementation of cutting-edge features such as AI-driven search engines, setting new standards for innovation within the industry. He also constructed an international advertising ecosystem for Baidu, combining user modelling, personalized recommendations, and advertising style optimization methods to provide commercial support for overseas application providers, achieving a monthly revenue of nearly 2 million US dollars. Mr. Li's career is characterized by a relentless pursuit of excellence and unwavering dedication to challenging the boundaries of software development. As he continues to pioneer new frontiers and redefine industry standards, he remains committed to creating solutions that not only meet but exceed expectations, solidifying his position as a trailblazer in the digital realm. With profound expertise in data analysis, customer modelling, and persona profiling, Mr. Li has assisted businesses in optimizing advertising platform deployments, maximizing profitability through algorithmic ad placement, and conversion rate optimization.